Select Page
Health and Wellness in America Report

Health and Wellness in America Report

Health and wellness is going mainstream and national marketers are taking notice. They have begun to research the health and wellness market, creating consumer profiles, including segmentation personas, that quantify consumer health aspirations and purchase behaviors....
BoomAgers: Marketing’s Next Home Run

BoomAgers: Marketing’s Next Home Run

The largest, wealthiest generation in history is now retiring at a rate of 10,000 per day a trend that will continue every day for the next 17 years. The better part of the nearly 80 million Baby Boomers are now in the process of “reverse commuting”...
The Health and Wellness Market is on the Rise

The Health and Wellness Market is on the Rise

Kerri Krom, Research Director Women’s Marketing “More consumers are spending more money on Health and Wellness.” That’s the trend discovered by Women’s Marketing and Rodale in recent study designed to explore the Health and Wellness mindset. Women’s Marketing recently...
What is LOHAS?

What is LOHAS?

LOHAS is an acronym for Lifestyles of Health and Sustainability, a market segment focused on health and fitness, the environment, personal development, sustainable living and social justice. Research shows that one in four adult Americans is part of this...