Posts Categorized: Marketing Insights

Health and Wellness in America Report

Health and Wellness in America

Health and wellness is going mainstream and national marketers are taking notice. They have begun to research the health and wellness market, creating consumer profiles, including segmentation personas, that quantify consumer health aspirations and purchase behaviors. Although the research instigates expedient marketing strategies by big manufacturers and retailers, local merchants can benefit by being aware… Read more »

The Health and Wellness Market is on the Rise

Health and Wellness Research Cover

Kerri Krom, Research Director Women’s Marketing “More consumers are spending more money on Health and Wellness.” That’s the trend discovered by Women’s Marketing and Rodale in recent study designed to explore the Health and Wellness mindset. Women’s Marketing recently collaborated with Rodale on original consumer research designed to explore and explain the modern “Health &… Read more »

What is LOHAS?

LOHAS Logo

LOHAS is an acronym for Lifestyles of Health and Sustainability, a market segment focused on health and fitness, the environment, personal development, sustainable living and social justice. Research shows that one in four adult Americans is part of this group—nearly 41 million people. These consumers are the future of your business and also the future… Read more »