How to Spot Neuro Bunk

Brains are ubiquitous in modern marketing: Headlines proclaim cheese sandwiches help with decision-making, while a “neuro” drink claims to reduce stress. There’s just one problem, says neuroscientist Molly Crockett: The benefits of these “neuro-enhancements” are not proven scientifically.

In this to-the-point talk, Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of the overblown claims of “neuro-flap-doodles.”