Making People Care About Climate Change

“[A] pervasive sense up to now has been that climate change is distant — distant in time, and distant in space. And what we’re now beginning to see is that it’s not so distant. It’s not just future generations. It’s us and it’s our own children. I have a nine-year-old son — he’s going to be my age in the year 2050. I don’t want him to live in the world that we’re currently hurtling towards.” — Anthony Leiserowitz

Remember climate change? The issue barely came up during the presidential campaigns, and little has been said since. But bringing climate change back into our national conversation is as much a communications challenge as it is a scientific one. Scientist Anthony Leiserowitz, director of the Yale Project on Climate Change Communication, joins Bill Moyers to describe his efforts to do what even Hurricane Sandy couldn’t — galvanize communities over what’s arguably the greatest single threat facing humanity. Leiserowitz, who specializes in the psychology of risk perception, knows better than anyone if people are willing to change their behavior to make a difference.